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Schock BA Heladeo Artesanal
Schock BA Heladeo Artesanal
Schock BA Heladeo Artesanal
Schock BA Heladeo Artesanal

AN IDEA
THAT TASTES LIKE HAPPINESS

The day Lucho decided to start his own business was a Sunday. The word that came to mind was ice cream, and he didn't wait for Monday: that same day he started dreaming out loud.

He knew what he wanted to create. Something sweet, something that treats people well, brings them together and connects them with the flavours of their childhood.

Before that, he spent more than ten years as cabin crew for an airline, ending his time in the air as a purser. He always knew his calling was to be the perfect host: to make the people around him feel at ease.

Back on the ground, he understood it was time to put down roots. His travels and his passion for service led him to gastronomy and to culinary school.

All at once and little by little, he discovered that a dish made with his own hands was never just a dish: it was enjoyment, hospitality and love. Everything he wanted to share, not only in a job but in his life.

SHARED VALUES

With an entrepreneur's drive and the same sparkle in his eyes as ever, Lucho shaped an ice cream brand with a personality of its own.

He set out to create a product made properly, with genuine ingredients. And a place to enjoy it: an experience designed for those who look for simple moments of happiness.

A single spoonful of ice cream is enough to light up the happiness centres of the brain. It's been proven.

FROM ITALY,
WITH LOVE

Following his roots, he invested in machinery imported from Italy for the artisanal production of his ice cream.

Every detail of the process is looked after and supervised by Ariel Segesser, master ice cream maker, two-time Latin American champion of artisanal gelato and an international reference in chocolate.

OUR OWN MARK

That is how SCHOCK · BA was born: an original, warm ice cream parlour that invites you to see how what you eat is made, and trains you to become an ice cream sommelier.

We believe in ice cream made properly, with flavour bases brought from Italy and artisanal production in full view of everyone who visits.

The final step is a thermal shock, essential to the quality of the product. It is the same shock that keeps us moving: the excitement of knowing we are making the ice cream we want to make.

We're always here for you.